2024.09.02
collaborator
From July 30 to August 1, 2024, the International Noodle Industry Exhibition was held at Tokyo Big Sight. We introduced MIRACORE™ at the booth of the Asian Food Business Association, where we are a member company.
Asian Food Business Association
The General Incorporated Foundation Asian Food Business Association supports the expansion of food businesses, primarily in Asia. Their initiatives focus on three main areas: outbound support, inbound support, and distribution support. They are actively involved in organizing seminars and building networks.
As a plant-based ingredient supporting the globalization of Japanese food, MIRACORE™ presented two sample products:
- Plant-based tonkotsu ramen soup
- Plant-based bonito broth
Momotaro Shokuhin, a fellow member of the Asian Food Business Association, manufactures gluten-free and halal noodles for domestic and international markets. At the same booth, we collaborated with Momotaro Shokuhin to create a gluten-free noodle × plant-based tonkotsu-style soup combo.
Tonkotsu ramen is popular worldwide.
Achieving both gluten-free and plant-based options makes it accessible to various food cultures globally. Additionally, using plant-based ingredients offers benefits for exports.
Visitors could sense the great potential of 'noodle exports' through our collaboration samples. Although ramen was served only on the last day, August 1, over 200 visitors stopped by our booth.
The Asian Food Business Association emphasizes promoting collaboration among its members.
This event was a perfect example of member collaboration, earning praise and high expectations from President Watanabe.
To bring popular Japanese food to the world, MIRACORE™ will continue to co-create with the association members.
